For the last 20+ years I’ve been working in advertising. First as an Art Director, then as a CD, then a CCO, and now a Freelancer. Along the way I’ve won and grown business, built trust, directed teams, and collected some cool trophies. Maybe we could do it together?
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dfed.creative@gmail.com 416.884.6990
Making Grandma proud.
Subway
Globally Inspired Subway Series
Of all the things you can put into a bun, Subway went out into the world and found the best.
Role: CD
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The Canadian Centre for Child Protection
Lollipop Take Down
We used a device currently capturing the public’s interest - instagrammable pop up spaces - as a trojan horse to force an important conversation that nobody wanted to have.
Role: CD
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The Hospital for Sick Children
SickKids BNB
We put a neonatal intensive care room on AirBnb so people could experience first hand SickKids desperate need for a new building.
Role: CD
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Some highlights of my last agency gig at NFA…
Dairy Farmers of Ontario
What Can’t Milk Do?
It’s the superfood that you’ve been slurping out of your cereal bowl for years. Now you know.
A few other cool milk things here
Role: CD / AD
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Questrade
It’s time to switch.
In stark contrast to the regular shiny, happy bank ads, this campaign shakes you awake.
Role: CD / AD
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Want to get beat up in a bar? Brag about Advertising awards. But here? Totally appropriate.
Ad Age, ADC, ADCC, Andys, Applied Arts, Atomics, CMA’s, Cannes, Caples, Cassies, Clios, Communication Arts, LIA’s, Media Innovation Awards, The One Show, D&AD, Effies, Epica, Fast Company, Gerety Awards, Marketing Awards, PR Week, Sabres, Strategy, Webbys
J.P. Wiser’s Whisky
Public Toast
How many times in your life have you toasted a friend? How many times have you toasted a friend through a national ad campaign?
Role: CD
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Little Caesars
Hidden Codes
A commercial people actually pressed the rewind button for. True story.
Role: CD
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Art Direction…it all started with a CD sleeve I designed in Grade 9.
Sometimes you open with a baby. Sometimes with a cow.
Air Canada - Fly The Flag
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DFO - The Letter
IKEA
House Rules
Every home has it’s rules. Some are cute. Some are strange. All deserve to be shared and celebrated.
Lots of other IKEA Work here
Role: CD / AD
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ERA
Legends
Q: How about a laundry detergent campaign that never shows a smiling mom or basket of freshly folded clothes?
A: Only if Chuck Norris approves of it.
Role: ACD / AD
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TD Bank
Automated Thanking Machine
Most banks put out a box of donuts on Customer Appreciation Day. TD did something like this.
Here’s another cool project we did with TD
Role: CD
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Twivi
Head Shake
Twivi is blurring the lines between content, celebrity, gaming, and culture. We developed an identity as cool as all of that sounds, and a widely innovative website that you can navigate with the blink of an eye...now that’s on fleek.
Role: CD / Designer
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Air Canada
Test Drive Canada
Remember 100 years ago, in 2016, when the idea of a Trump Presidency was enough to make some Americans talk of moving to Canada? Air Canada tried to help out.
Role: CD / AD
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Nana always said to close with a joke, so...
Little Caesars - Stuffed In There
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Hotels.com - Beer League