IKEA

Long Live The Home

IKEA was in the friend zone. People liked it for their college apartment and stuff, but no one really wanted to put in their home - Looks good. Price is right. Quality is in question.

We launced with an anthem spot that was a love letter to the home… but also spawned dozens of copy cats (my apologies).

Then, we followed with creative that profiled every key room of the house and let you know that we were meant to be lived with.

Role: CD / AD

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Moving Day

July 1st in Quebec is reserved for moving house. That sounds nuts. IKEA wanted to help out.

Role: CD / AD

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Human Coupons

IKEA was having a store Grand Opening and wanted 10,000 people to show up…on a Wednesday morning. Turns out if you give people a reason, they’ll bring a friend or 2.

Role: CD

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